CARLY FOXWELL

With 15 years of experience in the drinks industry working across international brands including Red Bull, Russian Standard and Champagne Lanson, Carly’s expertise spans sales management, trade marketing and commercial and distribution solutions.

Most recently she has been using her unparalleled knowledge of the UK’s drinks market, and the trends that drive it, to aid commercial development for start-up and craft drinks brands such as Regal Rogue, Never Never Gin & Sekforde Botanical Mixers.

EXPERIENCE AND EXPERTISE

Due to her experience managing trade marketing for some of the country’s largest brands, she understands the importance of a holistic commercial strategy and a seamless relationship between marketing and sales for growing drinks brands, and enjoys working collaboratively with a range of drinks industry experts to achieve positive commercial outcomes.

Carly is a commercial demon and helped Regal Rogue sharpen its place in all markets, whilst adding some welcomed strategy that has added value to our long-term positioning. As a growing brand, I’d highly recommend having Carly on your team for a well versed second voice.
Mark Ward
Regal Rogue Vermouth
Carly has been a revelation. She combines a huge variety of skills that have been hard enough to find individually in people. Including, an in-depth knowledge of the UK drinks trade and a network of connections across every aspect combined with real strength in commercials and an understanding of the importance of brand and marketing. She has helped me understand and action what it takes to make a brand thrive in a complex and crowded market, giving me support and insight into the tools that give you the biggest chance of success. On top of this she is endlessly patient, creative, hardworking, and great fun to have on the team. I couldn't recommend her highly enough
Talula White
Sekforde Botanical Mixers
Carly is an exceptional beverage professional. She has been instrumental to Never Never’s launch and growth in the UK market, across brand strategy, route to market, value chain, team, and major customer relationships. Her deep experience with brands across multiple categories shows in the high level of insight she is able to deliver”
George Georgiadis
Never Never Distillery

SELECTED CLIENTS

We work with drinks brands all with a common commitment to craft and quality. Whether your brand is established in other markets and looking to enter the UK, you are starting out from scratch or need a fresh approach, we can help.

COLLABORATORS

The Coinsmith
The Coinsmith provide support not only your back office finance function including book keeping, VAT returns and management accounts, but also have experience within the drinks industry to provide assistance with formulating business plans and strategic advice supported with financial forecasts.
Distincly Aware
Distinctly Aware accelerates brands regardless of whether they at the NPD stage or are more established. Services include: Brand Planning & Execution, Channel Strategy, Social & Digital, Pitch Development & Sell In Tools, Media Planning, PR, Creative & Photo/Videography.
Heads, Hearts and Tails
Heads, Hearts & Tails is a London based event management and drinks consultancy. From one-day events to festivals, creative conception to execution, HH&T combine inspired drinks, future-proof creative and comprehensive logistical planning, giving peace of mind to know that no detail is ever too small, and nothing is left to chance.