With 18 years of experience in the drinks industry working across international brands including Red Bull, Russian Standard and Champagne Lanson, Carly’s expertise spans sales management, trade marketing and commercial and distribution solutions.
Since founding Fox in the Well in 2019, Carly has been using her unparalleled knowledge of the UK’s drinks market to advise brands ranging from startups to well established players. These include Wray and Nephew Overproof Rum, Regal Rogue Vermouth and brands across Distill Ventures’ Pre-Accelerator programme.
Due to her experience managing trade marketing for some of the country’s largest brands, she understands the importance of a holistic commercial strategy and a seamless relationship between marketing and sales for growing drinks brands, and enjoys working collaboratively with a range of drinks industry experts to achieve positive commercial outcomes.