CARLY FOXWELL

With 18 years of experience in the drinks industry working across international brands including Red Bull, Russian Standard and Champagne Lanson, Carly’s expertise spans sales management, trade marketing and commercial and distribution solutions.

Since founding Fox in the Well in 2019, Carly has been using her unparalleled knowledge of the UK’s drinks market to advise brands ranging from startups to well established players. These include Wray and Nephew Overproof Rum, Regal Rogue Vermouth and brands across Distill Ventures’ Pre-Accelerator programme. 

EXPERIENCE AND EXPERTISE

Due to her experience managing trade marketing for some of the country’s largest brands, she understands the importance of a holistic commercial strategy and a seamless relationship between marketing and sales for growing drinks brands, and enjoys working collaboratively with a range of drinks industry experts to achieve positive commercial outcomes.

Carly has brought incredible commercial expertise in the alcohol sector to the Warm Street team. She is hugely professional, sharp, commercial, creative and incredibly charismatic. She has mentored, coached and developed team members to become commercial & cultural jedis. It’s rare to find a senior commercial marketeer that understands the blend of business rigour with cultural foresight, and who can take a brand to new heights like Carly.
Theo Gentilli
Warm Street

SELECTED CLIENTS

We work with drinks brands all with a common commitment to craft and quality. Whether your brand is established in other markets and looking to enter the UK, you are starting out from scratch or need a fresh approach, we can help.

COLLABORATORS

Warm Street
A next generation social agency driving business growth through music and culture.